Do You Know What To Eat, But Don't Eat It (Here's Why!)

I believe that most people know want they want to do to (or, need to do) lose weight, feel happiers, enjoy life, feel sexy, love their body etc. But there’s a problem…

You know what to do, you just don’t do it.

• I know I need to eat healthier.

• I know to stay away from those late night snacks.

• And, I know I need to move more.

But… You don’t.

I’m betting you’ve said something like, “I know what to do, I just don’t do it.” ??

When people come to me asking me why they’re not able to take action or to stay with the action they have taken, the next question looks something like this …

“What’s wrong with me?”

There’s nothing wrong with you and a million others - But here is what is holding you back;

• Binging as a result of junk food cravings is not down to willpower.

• The food industry has invested a lot of money to find the perfect combination of salt, fat, and sugar that maximises pleasure.

• This bliss point works by triggering reward pathways in our brain and encouraging dopamine (pleasure hormone) signalling.

• Our brain then learns that these foods make us feel good, and we then crave them when we feel bad.

• Obvious foods, such as chocolate and cakes, have been engineered to reach the bliss-point when we eat them.

• Less obvious foods, such as sauces and breads, have also undergone similar processing sometimes!

• Being time poor can accentuate the problem.

Want to know how to fix it? Book in a free 15 minute Discover call with me via the link on my website or call me on 0437149159